The Rizzler, whose real name is Christian Joseph, became an overnight internet sensation due to his exaggerated facial expressions that embody the concept of 'rizz'—a slang term for charisma. Often appearing alongside the 'Costco Guys' (A.J. and Big Justice), Christian captivated audiences with his signature squinted eyes and pursed lips, often referred to as the 'rizz face.' The meme took off on TikTok and Instagram, where users pair his intense expressions with captions about confidence, flirting, or being the center of attention. It has since become a staple of Gen Alpha and Gen Z humor, representing the playful and over-the-top nature of modern internet culture and personality-driven content.