The 'Look At Me Hector' meme stems from the intense rivalry between Gus Fring and Hector Salamanca in the Breaking Bad universe, specifically the scene where Gus demands Hector look him in the eye. This evolved into the 'Buff Gus' variation, which features a hyper-masculine, muscular edit of Gus Fring, symbolizing ultimate confidence, dominance, or an exaggerated 'glow-up.' While the original scene is one of chilling tension, the internet transformed it into a vehicle for 'Sigma' male parodies and comparison memes. It is widely used to portray someone asserting authority or showing off a dramatic, often unearned, physical or social transformation.