The We Are Not The Same meme features actor Giancarlo Esposito, widely recognized for his portrayal of Gustavo Fring in Breaking Bad. The format gained viral popularity as a way to compare two similar behaviors while highlighting a humorous or superior difference in motivation. While the image stems from promotional material for Far Cry 6, it is inextricably linked to the composed and professional aura of his Breaking Bad character. It has since evolved into a staple of internet culture, used to satirize elitism and illustrate the contrast between different lifestyles, hobbies, or mindsets.