Lily Adams, portrayed by actress Milana Vayntrub, became the face of AT&T's advertising campaigns starting in 2013. Known for her cheerful personality and deadpan delivery, the character quickly transitioned from a television commercial staple to an internet icon. While many memes focus on her helpful nature in retail settings, the template is also frequently used to personify corporate friendliness or as a relatable reaction image for customer service experiences. Her enduring popularity stems from Vayntrub's comedic timing and the widespread recognition of the 'Lily' character across social media platforms like Twitter and Reddit.