Lily’s Garden memes stem from the viral marketing campaign for the mobile puzzle game of the same name, which gained internet notoriety for its wildly dramatic and often misleading video advertisements. Unlike the actual tile-matching gameplay, the ads feature soap-opera-style plotlines involving infidelity, secret pregnancies, and property abandonment. The internet quickly latched onto these 'fake ads,' turning Lily into a symbol of chaotic energy and unpredictable storytelling. Users use this template to poke fun at misleading marketing, high-stakes drama in mundane situations, or to create their own absurd narrative twists that have absolutely nothing to do with gardening.