Lil Nas X's 'Montero (Call Me By Your Name)' music video and the accompanying 'Satan Shoes' collaboration with MSCHF became a massive cultural phenomenon in early 2021. The video, which features the artist sliding down a pole to hell to give Satan a lap dance, sparked intense debate and countless memes regarding its provocative imagery. The limited-edition Satan Shoes, famously containing a drop of human blood in the sole, added to the viral firestorm and even led to a lawsuit from Nike. On the internet, the imagery is used to joke about 'going to hell' for minor transgressions or to celebrate unapologetic self-expression against cultural backlashes.