The 'Industry Baby' meme stems from the 2021 music video for Lil Nas X's hit single featuring Jack Harlow. Set in 'Montero State Prison,' the video features Lil Nas X and a troupe of dancers in vibrant pink prison uniforms, symbolizing his defiance against critics and the music industry's attempt to 'cage' his success. The meme gained massive traction on TikTok and Twitter, often used to depict someone succeeding against all odds, being unbothered by controversy, or simply celebrating a 'main character' moment. Its bright aesthetic and confident energy make it a favorite for satirical takes on personal triumphs and ignoring the haters.