Lil Miquela, the world's most famous virtual influencer, debuted on Instagram in 2016 as a project by the startup Brud. As a computer-generated imagery (CGI) character who interacts with real-world celebrities and fashion brands, she sparked massive debates regarding the authenticity of digital personas. In internet culture, Lil Miquela memes typically revolve around the 'uncanny valley' effect, the artificial nature of influencer lifestyles, and the futuristic merge of AI and human reality. Users often employ her image to highlight situations that feel 'staged' or to comment on the increasingly blurred lines between the real world and the metaverse.