Projekt Melody is a virtual YouTuber who debuted in early 2020 as a science-themed AI entity. She initially gained massive notoriety for bridging the gap between adult platforms and mainstream streaming like Twitch, eventually joining the VShojo talent agency. In the meme world, she represents the chaotic energy of the early VTuber boom, often used in templates that highlight her quirky personality, her malfunctioning AI tropes, or her interactions with other streamers. The Projekt Melody meme template is frequently utilized by the anime community to express digital-age humor, obsession with virtual avatars, and the humorous corrupting of a digital consciousness.