The Lauren Love Walmart CEO prank meme stems from a highly controversial 2019 video where YouTuber Lauren Love entered a Walmart store, claimed to be the CEO, and pretended to fire multiple employees. The prank was met with widespread internet condemnation for its perceived cruelty toward essential workers who feared for their livelihoods. In the world of memes, the template is often used to satirize 'main character syndrome,' out-of-touch influencers, or situations where someone exerts fake authority in a cringeworthy or malicious way. It remains a significant cultural touchstone for discussing corporate culture and the ethics of social media content creation.