The 'People of Walmart' phenomenon refers to the documentation of eccentric, oddly dressed, or bizarre individuals found shopping at Walmart stores across North America. Originally gaining massive traction through a dedicated website launched in 2009, it turned everyday retail observations into a viral sensation of shock and humor. These memes typically highlight the 'Wild West' atmosphere of big-box retail, often focusing on questionable fashion choices, strange pets in carts, or inexplicable behavior. As a cultural touchstone, it represents a specific brand of observational humor that emphasizes the diversity—and occasional absurdity—of the general public in a mundane setting.