The Kemono Friends Tatsuki Firing Controversy began in September 2017 when the director of the wildly successful first season, Tatsuki, announced on Twitter that he had been removed from the project by Kadokawa. This sparked an unprecedented backlash from fans worldwide, leading to the viral hashtag #NoTatsukiNoTanoshii. The meme typically highlights the disconnect between corporate decisions and fan passion, often contrasting the charm of the original series with the widely criticized second season. It serves as a symbol of internet activism within the anime community, representing a stance against the perceived corporate greed and mismanagement that can derail beloved creative works.