The 'Keep Gambling' meme, often paired with the classic 'Two Miners' illustration, satirizes the sunk cost fallacy and the addictive nature of gambling through a lens of extreme irony. It gained massive traction on social media platforms like Twitter and Reddit, typically featuring the motivational-style text '99% of gamblers quit right before they hit it big' to mock toxic hustle culture and irrational optimism. While the original miner image dates back to early 2010s motivational graphics about persistence, the internet repurposed it to represent the delusional hope of winning just 'one spin' away. Today, it is used broadly to describe any situation where someone is stubbornly pursuing a losing cause with misplaced, humorous confidence.