Gamblecore, also known as Casino Irony, is a niche internet aesthetic that satirizes the repetitive and often tragic nature of gambling through chaotic visuals and loud audio. It gained significant traction on platforms like TikTok and Twitter in 2024, characterized by low-quality clips of slot machines, flashing neon lights, and the 'Aw dangit!' catchphrase popularized by creator Raeyei. The meme often leans into the absurd 'hustle' mentality, ironically encouraging people to 'keep gambling' because they are purportedly moments away from a massive payout. It serves as a critique of predatory gaming mechanics and a celebration of the 'brain rot' humor that defines modern zoomer and alpha internet subcultures.