The 'Kate Middleton Before vs. After' meme gained viral momentum in early 2024 following the Princess of Wales’ temporary withdrawal from public duties and a subsequent controversy involving an edited Mother's Day photograph. Social media users began utilizing side-by-side comparisons to highlight perceived differences in her appearance, fuel various internet conspiracy theories, or simply mock the chaotic PR handling of the situation. The meme template typically contrasts a classic, composed image of the Princess with a more grainy, candid, or arguably different-looking photo to emphasize a dramatic 'before and after' narrative. It serves as a digital record of the intense public fascination and skepticism surrounding the royal family during a unique moment in modern media history.