The 'Where's Kate Middleton?' meme, often referred to as 'Kategate,' emerged in early 2024 following the Princess of Wales' prolonged absence from public duties after a planned abdominal surgery. The speculation reached a fever pitch after the release of a heavily edited Mother's Day photograph, leading major news agencies to issue 'kill notices' on the image. This sparked a wave of internet sleuthing, ranging from genuine concern to absurd conspiracy theories involving body doubles, royal drama, and elaborate hide-and-seek games. Users utilize this meme to poke fun at the lack of transparency from Kensington Palace and the chaotic nature of online investigation culture.