The 'Khloe Kardashian’s New Face' meme refers to the ongoing internet fascination and skepticism regarding the reality star's drastically evolving appearance in social media posts. The phenomenon reached a fever pitch in May 2020 when Khloe shared a series of selfies where she appeared virtually unrecognizable to her fans, sparking a wave of jokes about 'new character unlocks' and heavy-handed photo editing. These memes often contrast her Instagram uploads with unedited paparazzi shots or television footage to highlight the 'uncanny valley' effect of modern beauty filters. Today, the template is used to mock sudden physical changes, the excessive use of FaceTune, and the surreal nature of celebrity branding in the digital age.