The 'July 2019 Instagram Meme Account Purge' refers to a massive event where Instagram abruptly shut down over 50 large meme accounts, collectively totaling more than 30 million followers. This sudden crackdown targeted pages accused of violating terms of service through the unauthorized sale of advertisements and shoutouts, as well as repeated copyright infringement. The event sparked a massive wave of memes across Reddit, Twitter, and remaining Instagram pages, with many users mocking the 'meme refugees' who lost their platforms overnight. The memes often utilized templates like the Grim Reaper knocking on doors or funeral scenes, serving as a significant historical moment in the evolution of social media content moderation and the digital meme economy.