The 'The Purge' meme is inspired by the dystopian horror film franchise of the same name, specifically the chilling Emergency Broadcast System announcement that signals the start of 12 hours of legalized crime. Featuring the phrase 'This is not a test' followed by the 'commencement of the annual purge,' the template became a viral sensation for depicting situations where rules are suspended or chaos is about to ensue. Users often apply it to real-life scenarios like massive retail sales, social media platform crashes, or the moment a strict moderator leaves a chat room. It serves as the ultimate signal for impending, often humorous, lawlessness.