The Instagram vs. /r/Dankmemes War refers to a long-standing online conflict that reached its peak in early 2019, when Reddit users accused large Instagram accounts of stealing original content (OC) without attribution. Subreddits like r/dankmemes began a campaign of aggressive watermarking to 'protect' their memes and frequently mocked Instagram users as 'normies' who were weeks late to every trend. This meme template usually depicts a battle or a clear hierarchy between the two platforms, capturing a specific era of internet culture defined by platform elitism and the struggle for digital ownership of viral humor.