Jordan Scott, known online as JayRScottyy, became a viral sensation primarily through TikTok for his intense and charismatic facial expressions, which the internet quickly dubbed the 'Lightskin Stare.' Often accompanied by slowed-down R&B tracks, these videos feature Scott looking directly into the camera with a focused, smoldering look intended to be flirtatious. The meme took on a life of its own as users began using the template to represent 'unspoken rizz' or to parody overly dramatic attempts at being attractive. Today, the Jordan Scott meme is a staple of internet rizz culture, used to mock or celebrate hyper-confident social interactions and romantic tension across all major social media platforms.