The John Cena OnlyFans meme went viral in 2024 after the WWE superstar launched a verified profile to promote his comedy film 'Ricky Stanicky.' Playing on his iconic 'You Can't See Me' catchphrase, the internet quickly turned the marketing stunt into a meme format focusing on the irony of Cena appearing on a platform known for transparency. Users often use the template to joke about unexpected celebrity crossovers or to create humorous 'paywalled' versions of Cena's invisible persona. It remains a popular choice for meta-commentary on digital marketing and the evolution of Cena's public image from wrestling hero to comedic actor.