The John Cena meme, primarily centered around the catchphrase 'You Can't See Me,' originated from the WWE superstar's signature taunt and entrance theme. While Cena originally intended the phrase as a challenge to his wrestling opponents, the internet transformed it into a literal joke about him being completely invisible. This evolved into several viral formats, including the 'Unexpected John Cena' prank where his loud entrance music interrupts unrelated videos, and various photos where users pretend he isn't standing right in the frame. It remains one of the most enduring and versatile wrestling memes, used to mock anything stealthy, missing, or surprisingly loud.