The James Charles and Tati Westbrook feud, often referred to as 'Dramageddon 2.0,' erupted in May 2019 after Tati Westbrook posted a 43-minute video titled 'Bye Sister.' The conflict began over James Charles promoting a rival vitamin brand (Sugar Bear Hair) instead of Tati's Halo Beauty, but quickly escalated into serious allegations regarding Charles' personal conduct and loyalty. The resulting explosion of memes captured the absolute chaos of the YouTube beauty community, focusing on Tati's dramatic delivery, James' tearful apology video, and the unprecedented live subscriber count drops. Today, the meme is used to represent massive overreactions to minor betrayals, the intensity of internet 'cancel culture,' or any situation where a long-standing friendship ends in a highly public and cinematic explosion.