The James Charles Mass Unfollowing meme refers to the unprecedented loss of over three million YouTube subscribers within a single weekend following Tati Westbrook’s exposé video titled 'Bye Sister' in May 2019. During the height of the controversy, live-streamed Social Blade counters became a cultural phenomenon as millions of viewers watched Charles’s numbers plummet in real-time. This meme is typically used to represent a swift fall from grace, the consequences of internet cancel culture, or the voyeuristic satisfaction of watching a massive public fallout. It serves as a digital time capsule for one of the most significant events in beauty community history and is frequently repurposed for any situation involving a rapid loss of followers or a sudden hit to one's reputation.