The phrase '/our guy/' originated in internet imageboard culture, specifically on 4chan, as a way to identify public figures who seemingly share the niche humor, political views, or cultural sensibilities of a specific online community. It is a form of digital tribalism, often used to debate whether a celebrity or politician is genuinely 'one of us' or just pandering. The meme typically features an image of a prominent person with the text 'Is he /our guy/?' followed by a verdict of 'Yes' or 'No.' It gained significant traction during the late 2010s and has since spread to Twitter and Reddit, often applied to tech moguls like Elon Musk or figures in the cryptocurrency space to signal alignment with anti-establishment rhetoric.