The 'New Guy' meme stems from a 2020 webcomic by artist Mallorie Jessica Urian, featuring a cheerful, round-headed character entering a room full of brooding, alternative-styled individuals. Instead of being rejected, the 'New Guy' is often welcomed, or his relentless optimism creates a humorous contrast with the cynical atmosphere. The template gained massive traction on Twitter and Reddit as a symbol of wholesomeness, personal growth, or the arrival of a 'normie' into a niche subculture. It is widely used to illustrate scenarios where a positive attitude disrupts a group's established gloomy dynamic.