The InvaderVie Twitch Subscriber Shaming Controversy stems from a viral clip recorded in April 2020 during the height of the COVID-19 pandemic. In the video, streamer InvaderVie criticized her viewers for watching her content without paying for a $5 subscription, arguing that if they had time to watch, they had the money to support her. The internet reacted with intense backlash, sparking a wave of memes that parodied her perceived entitlement and the disconnect between streamers and their audience during an economic crisis. Today, the meme is frequently used to mock 'out of touch' influencers or anyone making unreasonable financial demands on their community.