The xQc Reaction Content Controversy reached a peak in mid-2023 when creators like Hbomberguy and Mutahar criticized Felix 'xQc' Lengyel for his 'react' style, which often involved watching full-length videos while providing minimal commentary or even leaving the room. The meme typically highlights the disparity between high-effort original content and the 'lazy' reaction meta dominating platforms like Twitch and Kick. It is used to mock the 'stunnalock' moments where streamers stare blankly at a screen or eat lunch while someone else's work plays for their audience. The controversy sparked a massive internet-wide discussion on the ethics of fair use, copyright, and the value of transformative entertainment in the digital age.