The 'I'm Trying Jennifer' meme stems from a viral Twitter interaction in August 2018 between NBA star CJ McCollum and a fan named Jennifer Williams. After Jennifer criticized McCollum by telling him to 'win a playoff game then talk,' CJ responded with the now-legendary phrase: 'I'm trying Jennifer.' The simple, earnest, yet exhausted nature of the reply resonated with millions, turning it into the ultimate comeback for anyone being criticized while they are already putting in their maximum effort. It has since transcended basketball, becoming a go-to reaction for relatable struggles in work, relationships, and everyday life.