The 'And I Took That Personally' meme stems from the 2020 ESPN docuseries 'The Last Dance', which chronicled Michael Jordan's final season with the Chicago Bulls. In several interview segments, Jordan explains how he would invent or amplify perceived insults from rival players to fuel his legendary competitive fire, frequently using the phrase to describe his motivation. The meme became a viral sensation as a way to jokingly express extreme pettiness or over-the-top reactions to insignificant events. It perfectly captures the hyper-competitive mindset of the basketball GOAT, making it the ultimate template for social media commentary on everything from sports rivalries to minor daily inconveniences.