The iFunny Cover-up Controversy refers to the long-standing internet practice and subsequent meta-humor regarding the removal of the distinct yellow iFunny watermark from images. Because the iFunny community is often viewed with irony or disdain by other platforms like Reddit and Twitter, users frequently go to great lengths to crop, blur, or 'cover up' the source of their content to avoid being labeled as unoriginal or cringe. This phenomenon evolved into its own meme subculture, where users ironically leave part of the logo visible or intentionally make the cover-up look poorly executed. It highlights the tribalism of meme platforms and the lengths creators go to for social validation in the ever-shifting landscape of internet aesthetics.