iFunny is a mobile humor app launched in 2011 that evolved into a massive cultural phenomenon, known for its distinct and often controversial community. The 'iFunny meme' aesthetic is characterized by the addition of a yellow or black bottom bar containing the iFunny.co watermark, which became a point of mockery and irony on sites like Reddit and Twitter. Over time, the watermark itself became the joke, frequently added to 'deep-fried' images or high-effort content to imply it had been stolen or reposted. Today, the iFunny style represents a specific era of mobile-first internet culture, used to evoke a sense of nostalgic, chaotic, or ironic humor across social media platforms.