This meme originates from the Season 5 episode of the AMC drama Mad Men titled 'Lady Lazarus.' In the scene, copywriter Michael Ginsberg confronts creative director Don Draper in an elevator, telling him, 'I feel bad for you,' in an attempt to assert moral superiority. Don coolly responds, 'I don't think about you at all,' delivering what is widely considered one of the most savage put-downs in television history. Online, the two-panel template serves as the perfect way to dismiss a critic or an obsessed rival, highlighting a massive power imbalance where one party is emotionally invested while the other is completely indifferent. It is frequently used in sports rivalries, brand wars, and fandom disputes to showcase absolute confidence.