The Don Draper Life Cereal Pitch meme originates from the Season 6 premiere of the hit AMC series Mad Men, titled 'The Doorway.' In the episode, Don Draper pitches a campaign to Life Cereal executives that focuses on nostalgia and the idea of 'The Cure for the Common Childhood.' While the pitch is somber and intense in the show, internet users repurposed the scene to depict Don pitching increasingly absurd, niche, or relatable modern concepts. It serves as the perfect template for anyone wanting to present a 'serious' argument for something completely ridiculous, capturing the high-stakes drama of 1960s advertising applied to 21st-century internet culture.