The 'I don't think about you at all' meme stems from a season five episode of the AMC drama Mad Men titled 'Lady Lazarus.' In the scene, the ambitious junior copywriter Michael Ginsberg confronts Don Draper in an elevator, telling him, 'I feel sorry for you.' Don coolly replies, 'I don't think about you at all,' before exiting. While Ginsberg viewed Don as a rival, Don’s response highlighted a crushing level of indifference. The scene went viral as a reaction image used to shut down critics or competitors who overestimate their importance. It is widely considered one of the most savage 'burns' in television history and remains a staple for expressing dismissive superiority online.