The Hulk Taco meme originates from the 2019 Marvel blockbuster Avengers: Endgame. In the scene, Scott Lang (Ant-Man) is left disappointed after the thrust from a landing spaceship blows the fillings out of his tacos. Seeing this, Bruce Banner—in his 'Smart Hulk' persona—wordlessly and kindly offers Scott two of his own tacos. This moment became an instant fan favorite for its unexpected wholesomeness. In internet culture, the template is used to depict situations where a person of power or abundance helps someone else who is struggling, often used for wholesome content or supportive advice.