The Hulk meme universe encompasses various iterations of the Marvel character, most notably the 'I see this as an absolute win' format featuring Professor Hulk from Avengers: Endgame. While the character has been a staple of internet culture since early 'Hulk Smash' jokes, the 2019 introduction of 'Smart Hulk' brought a new wave of relatability. These memes typically highlight unexpected silver linings, sudden outbursts of rage, or the contrast between Bruce Banner’s intellect and the Hulk’s raw power, making it a versatile tool for social commentary and humor.