The Tony Stark Cheeseburger meme originates from two defining moments in the Marvel Cinematic Universe. First appearing in the 2008 film Iron Man, a recently rescued Tony Stark famously demands an American cheeseburger from Burger King before holding a press conference. The image of the billionaire genius casually eating fast food became a symbol of his grounded humanity. The motif returned with emotional weight in Avengers: Endgame, when his daughter Morgan asks for a cheeseburger at his funeral, leading Happy Hogan to promise her all the cheeseburgers she wants. In meme culture, the template is used to express relief, simple desires after great stress, or as a bittersweet tribute to the 'I Love You 3000' legacy.