The Pokémon Sun and Moon meme often centers on the juxtaposition between the game's bright, tropical Alola aesthetic and its surprisingly dark narrative themes, or the contrast between the protagonist's perpetually smiling face and the dire situations unfolding around them. It became a viral sensation when fans noticed the 'blank stare' of the player character during intense cutscenes involving Lusamine or the Ultra Beasts. Today, the template is widely used to contrast 'serious' versus 'happy' vibes or to highlight the dissonance between a grim reality and a cheerful outward appearance across various fandoms.