The Lincoln Project memes stem from the highly stylized, dramatic, and often cinematic attack ads produced by the political action committee of the same name. Known for their high-contrast visuals, ominous messaging, and stern aesthetic, these ads became a staple of American political discourse. Internet users began parodying the group's 'Never Trump' style by applying their signature editing tropes to mundane or absurd topics, transforming everyday grievances into existential threats to democracy. The meme is typically used to satirize the self-seriousness of political consulting or to create humorous mock-attack ads targeting niche internet subcultures and hobbies.