He Will Not Divide Us began as a participatory performance art project created by Shia LaBeouf, Nastja Säde Rönkkö, and Luke Turner to protest Donald Trump's presidency. Originally a 24/7 livestream outside a New York museum, the project quickly became a site of intense cultural clashing between protesters and counter-protesters. It gained legendary internet status when users from 4chan's /pol/ board engaged in a high-stakes game of 'Capture the Flag,' successfully tracking the project's secret locations using flight patterns and star constellations. Today, the meme is used to reference these internet-wide scavenger hunts, Shia LaBeouf's intense performance style, or to satirize unwavering conviction in the face of overwhelming opposition.