The Kazuya Guy or Chad Face Guy meme features content creator Arsh Soni performing a highly exaggerated, intense smile that bears a striking resemblance to the Tekken character Kazuya Mishima. This facial expression, characterized by its sharp features and menacingly confident look, went viral on TikTok and Instagram as a symbol of Chad or Sigma energy. It is typically paired with aggressive Phonk music and used in POV scenarios where someone proves their superiority or reveals a hidden, powerful side of their personality. The meme has become a staple in fitness and self-improvement subcultures, representing a moment of transformation or undeniable dominance.