The 'Gwenchana' (or 'Gwenchanayo') meme became a viral sensation on TikTok in late 2023, popularized by Malaysian content creator Imran Bard. The video features Bard repeating the Korean phrase for 'It's okay' or 'I'm fine' with a hilariously distressed facial expression and a shaky voice, often accompanied by a dramatic filter. This template perfectly encapsulates the feeling of being overwhelmed by life’s problems while trying to maintain a brave, albeit crumbling, facade. It has since evolved into a universal symbol for the 'coping mechanism,' used by millions to joke about academic stress, minor inconveniences, or heartbreak, highlighting the relatable irony of claiming to be fine when you are clearly not.