The 'We Are Not the Same' meme features a dapper Giancarlo Esposito, often associated with his role as Gus Fring, staring intensely while wearing a suit. The format gained massive traction on social media in late 2021 as a way to mock or boast about differing motivations for the same behavior. By setting up a 'You vs. Me' scenario, users highlight a gap in logic, dedication, or prestige, usually ending with the definitive punchline that establishes the creator's perceived superiority. It has evolved from a simple flex into a versatile tool for corporate satire, gaming achievements, and ironic self-deprecation.