Grusha, the Ice-type Gym Leader of the Glaseado Gym in Pokémon Scarlet and Violet, became an instant fan favorite following his reveal in late 2022. Known for his 'cool' demeanor and his history as a former professional snowboarder, his character design—featuring a massive scarf and a perpetually bored or stoic expression—made him perfect for reaction memes. Fans often use his image to represent social exhaustion, cold indifference, or the feeling of being 'done' with a situation. Beyond his appearance, the meme culture surrounding Grusha frequently plays on the community's initial confusion regarding his gender and his transition from an energetic athlete to a detached, icy gym leader.