The Emoji Movie memes primarily stem from the intense internet backlash and critical panning the film received upon its 2017 release. Initially, memes were used to mock the movie's existence and perceived corporate nature, but they quickly evolved into layers of post-ironic humor. Gene, the Meh emoji protagonist, became a symbol of apathy or feigned excitement. Users often use the template to express mock enthusiasm for things they dislike or to lean into the absurdity of the film's concept. Today, it remains a staple in the so-bad-it's-good meme culture and ironic shitposting circles.