The 'Giving Wikipedia 3 Dollars' meme centers on the perennial and somewhat intrusive fundraising banners that appear annually on the site, featuring Jimmy Wales or other staff members pleading for support. Because Wikipedia is a free resource used by billions, the guilt-inducing language of the banners became a running joke. The meme usually depicts the user finally relenting and donating the requested $3, then adopting a persona of immense wealth, god-like generosity, or extreme moral superiority. It plays on the irony of feeling like a major global donor for a contribution that costs less than a cup of coffee, often utilizing hyper-dramatic reaction templates like Xerxes from the movie '300' or Tony Stark to emphasize the 'heroic' act of supporting open knowledge.