The #FullMcIntosh meme originated during the height of the GamerGate controversy in 2014, named after cultural critic and producer Jonathan McIntosh. It began as a satirical unit of measurement to describe statements perceived as ideologically extreme or logically inconsistent within social political discourse. The phrase 'You never go Full McIntosh' is a direct play on the famous line from the film Tropic Thunder, suggesting that a person has reached the absolute peak of a polarizing viewpoint. The meme is typically used to mock video game criticism or social commentary that the user finds hyperbolic. Over time, it has evolved into a broader template for highlighting peak levels of irony or intensely debated opinions within internet subcultures.