The 'Four Lads In Jeans' meme features a photo of four friends—Alex Lacey, Connor Humpage, Kevin Rooney, and Jamie Leahy—posing outside a bar in Birmingham, England. Originally posted to Instagram in 2019, the photo went viral across Twitter and TikTok in late 2020 and early 2021, primarily due to the group's signature 'spray-on' skinny jeans and polished aesthetic. The image became a symbol of a specific type of British nightlife culture, often used to mock 'basic' group dynamics or to represent different entities working together in a suspiciously coordinated fashion. The lads eventually embraced their fame, becoming wholesome internet celebrities and proving that a night out in tight denim can lead to global recognition.